PBT Founder receives lifetime achievement award
In honor of their 25-year anniversary, Bike Santa Cruz County (BSCC), formerly People Power, acknowledged Project Bike Tech founder, Berri Michel, and four others for their 25-year contributions to promoting bicycling.
At the reception in early December, Berri was awarded the Bike Santa Cruz County Lifetime Achievement Award.
“Michel is a true believer in the transformative power of the bicycle. As one of the earlier co-owners of the Bicycle Trip, Michel worked for a decade with local businesses and the city to get bike lanes on Soquel from Ocean to Seabright.
Michel’s vision of bike safety education for all school children led to the creation of Bike Safety Rodeos, which evolved into Ecology Action’s Bike Smart program.
Michel’s vision of bicycles and bike mechanics being integrated into middle and high school curriculum lead to the creation of Middle School bike clubs and Bike Tech at School, an accredited high school elective that introduces students to bicycle industry careers, providing them with the skills needed to become entry-level bicycle mechanics and offering in depth career counseling. Bike Tech is locally in seven high schools, and quickly expanding nationwide.”
Along with Berri, awardees included Micah Posner, Santa Cruz City Council member and former People Power Director; Ron Goodman, former People Power Director; Cory Caletti, Senior Transportation Planner with the Regional Transportation Commission; and Piet Canin, Vice President of Ecology Action’s Sustainable Transportation division.
Congrats, Berri! You’re amazing!